I interned at Nike while in college and then spent two full years there post college.
Working in the running brand and sports marketing departments, I helped tell brand and product stories through our various events and in promotion of our sponsored athletes.
NIKE CROSS NATIONALS
In 2004 Nike launched a national high school cross country championship, I was lucky to be apart of the event from the start, volunteering as a senior in high school. I worked the event for seven years in various roles.
In 2010, my last year working the event, I was on the core team of internal Nike employees that managed the eight regional events and national championship in Portland. I lead the digital marketing, live video broadcast, and did all the graphic and signage design.
Truly some of the proudest work of my career, to create life lasting experiences for young athletes.
Multi-view webcast
In 2009 I worked on one of the first ever multi-view live sports webcasts. Giving digital viewers the ability to choose their own camera angles during the three hour live webcast.
mobile retail marketing
Nike was founded on grassroots retail, Geoff Hollister used to rock up to high school track meets in Oregon and sell shoes out of his VW Van. The department and programs I worked on were direct descendants of Geoff’s early work and he kept close tabs on what we were doing, often sending emails—in his all caps style—with the CEO cc’d when he was happy or unhappy with our efforts.
Each fall we operated a cross-country ‘cross country’ mobile marketing operation, consisting of three oversized box trucks, decorated in our seasonal storytelling and outfitted with pop-up retail capability. These trucks, powered by their drivers/brand ambassadors, visited high school running events promoting the brand and operating small scale retail pop-ups. The retail and promotional products on these tours were catered to the audience and often created as one-off freebies to drive brand energy in this important audience.
These trucks often visited the same locations only once on their 120 day tours. We wanted to create a way for athletes who had experienced the tour to continue to follow along and interact with the brand, even after the tour had left their town. We worked with a new running focused digital community, RunnerSpace, to create ‘tour pages’ where the drivers could post media from their travels and fans could follow along.
http://nikewestxctour.runnerspace.com/
http://nikemidwestxctour.runnerspace.com/
