Enlisted to build a multifaceted team tasked with driving media and production at the Armory, a sports non-profit that operates the only indoor track and field facility in Manhattan. Led strategy and creative direction for live sporting events and in-house media properties.
Track season at the Armory is an intense 100 consecutive days hosting over 110 meets, from young athletes up to Olympic athletes on live television.
My team designed athlete experiences, chronicled events on our digital channels, and directed live webcasts.
The Armory owns and hosts the 108 year old Millrose Games, America’s oldest and most prestige track and field meet.
I led marketing, design and live production for the Millrose Games. Coordinating with USA Track & Field and NBC Sports on the live television broadcast.