Patrick Tomasiewicz

Brand thinker and creative marketer, with a background in brand side advertising.

Looking to utilize and grow my brand building skill set in a forward thinking and collaborative environment.

Tracksmith ⋅ Creative Direction  & Brand Strategy

New York / Boston - 2015
Lead brand strategy, planning and creative direction for a startup running brand. Orchestrated seasonal brand campaigns from concept through execution. Served as Managing Editor of METER Magazine, an in-house produced long-form running magazine.

The Armory ⋅ Creative Direction & Digital Strategy

New York - 2014
Built and lead a small team of writers, technologists, and producers that organized 100 live sporting events in 100 days. Ran an in-house media org composed of writers, videographers, and photographers.Integrated sponsor marketing programs into owned media and events. 

Bonobos ⋅ Brand & Comms Planning 

New York - 2013
Designed an in-house brand marketing process to: plan, concept and execute seasonal campaigns. Aligned internal marketing teams to function collaboratively throughout the planning process. Managed brand video communications.

New balance ⋅ Brand Marketing & Creative Direction

Boston - 2010-2012
Created events, content, and digital interactions to engage high school aged runners with the brand. Lead internally 

Nike ⋅ Brand & Sports Marketing

Beaverton - 2008-2010
Managed a portfolio of event sponsorships, owned experiences, and digital activations aimed at high school runners. Connected brand sponsored Olympic level athletes with core consumers through digital content and physical experiences.
 

References

Ian Fitzpatrick, CSO at Almighty - (617) 256-7275
Josh Rowe, CMO at Nix - (503) 807-5377
Rita Finkel, CSO at The Armory - (646) 244-5439
Brett Holts, Senior Director at Nike Running - (503) 333-9070
 

Skills ⋅ Comms planning, brand planning, creative direction, digital strategy, video production, graphic design.
Education ⋅ University of Oregon; 06-08 - Portland State University 08-09