patrick.track@gmail.com
630-935-1882
Patrick Tomasiewicz
Strategist and creative marketer, with a background in brand-side advertising.
Currently: Comms Planning Director @ BBDO New York.
BRAND STRATEGIST & CREATIVE LEAD
New York / Boston - 2015
Led strategy, planning, and creative direction for a startup running e-commerce brand. Orchestrated six brand marketing campaigns, in the year, from concept through execution. Served as Managing Editor of METER Magazine, an in-house produced long-form running magazine.
See work ⋙
DIGITAL STRATEGIST & CREATIVE DIRECTOR
New York - 2014
Built and led a small team of reporters, technologists, and producers to organize 100 live sporting events in 100 days. Managed an in-house media team of writers, videographers, and photographers. Integrated sponsor marketing programs into owned media and live events.
See work ⋙
SENIOR BRAND MARKETER & COMMS PLANNER
New York - 2013
Designed an in-house brand marketing process to plan, concept and execute seasonal campaigns. Aligned internal marketing teams to function collaboratively throughout the campaign process. Fought for a larger spend and focus on brand building campaigns.
See work ⋙
BRAND MARKETER & DIGITAL E-COMMERCE MARKETER
Boston - 2010-2012
Created events, content, and digital interactions to engage high school-aged runners with the brand. Led creative direction on internally driven brand campaigns. Managed key e-commerce account marketing, working with Amazon and Zappos.
See work ⋙
BRAND & SPORTS MARKETING
Beaverton - 2008-2010
Managed a national portfolio of event sponsorships, owned experiences and digital activations aimed at high school runners. Connected brand-sponsored Olympic level athletes with core consumers through digital content and physical experiences.
See work ⋙
References
Julian Cole, Fmr Head of Comms Planning at BBDO NY - julianwcole@gmail.com
Emily Maye, Photographer and Filmmaker - emily@emilymaye.com
John Sullivan, VP of Marketing at WHOOL - sullivan.johnj@gmail.com
Ian Fitzpatrick, CSO at Almighty - ian.fitzpatrick@bealmighty.com
Rita Finkel, CSO at The Armory - rfinkel@armorytrack.com
Brett Holts, Running Footwear Lead at Nike - brett.holts@nike.com
Skills ⋅ Comms planning, brand planning, creative direction, digital strategy, video production, graphic design.
Education ⋅ University of Oregon; 06-08 - Portland State University 08-09