Brand thinker and creative marketer, with a background in brand side advertising.

Armory Foundation, Creative Director
Leading an internal team of creatives, technologists and producers who execute 110 track events in 100 days, in a 100 year old Armory.

Bonobos, Brand Marketer
Lead brand advertising campaigns, without an external agency, by uniting in-house creative talents into an agency-like team.

New Balance, Brand Marketer
Grew New Balance's market share among high schoolers, with smaller budgets than our competitors, by turning insights into well planned digital executions that effects.

Conceived and executed a global advertising campaign for the 30th anniversary of New Balance's most iconic shoe, without an advertising agency, by bootstrapping strategy and creative direction myself.

Nike, Sports & Brand Marketer
Defended leading market share position in running, through innovation in owned experiential marketing channels, despite copy cat brands.